Thierry Huet, CEO of Biscuiterie Desobry in Tournai, has transformed the company he took over in 2000 into a \u201csmall multinational\u201d with a global presence, particularly in the United States and Canada, which account for more than half of its turnover. In our Trends Talk, which airs repeatedly this weekend on Trends Z, he describes it as \u201ca catamaran that moves very fast\u201d but has \u201cencountered tumultuous seas over the past five years.\u201d <\/p>\n\n
From Covid to American customs duties, inflation, and rising raw material prices, the biscuit factory has weathered the storm and grown by 10% annually thanks to an ambition: significant investments in the production process and flexibility. That is the key. Thierry Huet does not mince words when discussing the Belgian tax system, which he finds insufficiently favorable to entrepreneurship. <\/p>\n\n
Why did you choose to become a \u201csmall multinational\u201d?<\/strong> How do you evaluate the Belgian system in this regard?<\/strong> Is this difference detrimental to your business because purchasing power is lower?<\/strong> But you are staying in Belgium, aren’t you?<\/strong> Countries like Ireland or Portugal decided, during difficult budgetary times, to become very fiscally attractive. Are these models?<\/strong> A Trends Talk not to be missed.<\/p>\n\n <\/p>\n\n